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Four SVG Logo Concepts From a One Line Brief

Describe a brand in a sentence and get four distinct logo directions as clean SVG code you can open in a browser or drop into Figma.

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Output
Image + Text
Added

The prompt

Design four logo concepts for this brand, as SVG.

Brand: [NAME]
What it does: [ONE SENTENCE]
Personality: [THREE ADJECTIVES]
Colours I like or want to avoid: [OPTIONAL]

Requirements:
- Four clearly different directions: one wordmark, one symbol with the name, one monogram, one badge.
- Each logo is a separate, complete `<svg>` with a viewBox of 0 0 400 240. Use simple shapes and paths. No raster images, no filters.
- Use at most three colours per logo, and make sure each one still reads in a single colour.
- Set the name in a common system font stack so it renders everywhere, and tell me which typeface you would buy for the real version.
- Under each SVG, add two sentences on the idea behind it.

Finish with which direction you would develop further, and why.
  • logo
  • svg
  • branding

What it generates

2 examples

NoteThis is an example. Results change between runs and model versions. Prompt Podium is a fan project and is not affiliated with Anthropic.

Getting the most from this prompt

When to use it

Early in a branding project, when you need directions to react to: a new side project, a client workshop, a placeholder logo for a prototype. Because the result is SVG code, you can open it in a browser, paste it into Figma, or keep editing it by hand.

Make it your own

  • The three adjectives steer the result more than the description does. "Calm, precise, warm" and "loud, fast, cheap" give very different marks.
  • Add where the logo has to work: an app icon, a shop sign, an embroidered cap. Small sizes force simpler shapes.
  • Ask for the direction you like again with "five variations of concept two, changing only the symbol".

Watch out for

These are concept sketches, not finished trademarks. Simple geometric marks can look like existing logos by accident, so search before you commit to one. The text uses system fonts so that it renders everywhere. For the real version, set the name in the typeface Claude suggests, then convert the text to outlines.

How to use this prompt

  1. [01] Copy

    Copy the prompt

    Use the copy button above. The full text is included, nothing is cut off.

  2. [02] Fill in

    Replace the yellow parts

    Everything highlighted in yellow is a placeholder. Swap it for your own topic, audience or data.

  3. [03] Vote

    Run it in Claude and vote

    If the result helped, press the heart. Votes decide which prompts make the weekly top 10.

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