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Landing page teardown

A blunt review of your landing page copy: what confuses visitors, which claims need proof, and three new hero sections to test.

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Claude Fable 5.1
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The prompt

You've reviewed hundreds of landing pages for small software companies. Review mine, and skip the compliments. I want the problems.

Who the page is for: [TARGET CUSTOMER]
What I want visitors to do: [e.g. start a free trial]

The copy, top to bottom:
<page>
[PASTE YOUR LANDING PAGE COPY]
</page>

Please:
1. Do the five second test. In one sentence, what would a first-time visitor think this product does? Is that what I want them to think?
2. List the five biggest problems, worst first. For each, quote the exact line, say why it hurts and suggest a fix.
3. Point out every claim that needs proof (a number, a logo, a quote) and say what kind of proof would do.
4. Rewrite the hero three ways: one about the outcome, one about the pain, one about speed. Each needs a headline of 10 words or fewer, a subheadline of 25 words or fewer, and button text.
5. If I only had an hour, what's the one thing to change?
  • landing-page
  • conversion
  • copywriting

What it generates

Example

NoteThis is an example. Results change between runs and model versions. Claude Prompts is a fan project and is not affiliated with Anthropic.

Getting the most from this prompt

When to run it

Before a launch, before you put money into ads, or when the page gets visitors and hardly anyone signs up. Any page with a single job will do: product pages, waitlists, course sales pages, even an app store description.

What to paste

Paste the copy in the order it appears, button labels and small print included, because order is half of what's being reviewed. Name one customer. "Freelance designers who invoice monthly" gets you sharper criticism than "small businesses". If the page is already live, add your conversion rate and where the traffic comes from.

What it can't see

Claude is reading words, not looking at your design, so it won't notice that the button disappears on a phone. Treat the three hero rewrites as things to test against each other, not as the answer. A useful trick: run the prompt twice. The problems that show up at the top both times are the ones to fix first.

How to use this prompt

  1. [01] Copy

    Copy the prompt

    Use the copy button above. The full text is included, nothing is cut off.

  2. [02] Fill in

    Replace the yellow parts

    Everything highlighted in yellow is a placeholder. Swap it for your own topic, audience or data.

  3. [03] Vote

    Run it in Claude and vote

    If the result helped, press the heart. Votes decide which prompts make the weekly top 10.

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