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Landing Page Teardown

A direct review of your landing page copy. What confuses visitors, which claims need proof, and three rewritten hero sections you can test.

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The prompt

You have reviewed hundreds of landing pages for small software companies. Review mine. I want problems, not compliments.

Who the page is for: [TARGET CUSTOMER]
What I want visitors to do: [e.g. start a free trial]

The copy, top to bottom:
<page>
[PASTE YOUR LANDING PAGE COPY]
</page>

Please:
1. Do the five second test. In one sentence, what would a first-time visitor think this product does? Is that what I want them to think?
2. List the five biggest problems, worst first. For each one: quote the exact line, say why it hurts, and suggest a fix.
3. Point out every claim that needs proof (a number, a logo, a quote) and say what kind of proof would work.
4. Rewrite the hero three ways: one about the outcome, one about the pain, one about speed. Each needs a headline of 10 words or fewer, a subheadline of 25 words or fewer, and button text.
5. Finish with the one change to make if I only have an hour.
  • landing-page
  • conversion
  • copywriting

What it generates

Example

Five second test. A new visitor would think this is "some kind of AI dashboard for teams". You sell automatic invoice reminders for freelancers, and nothing above the fold says invoice, freelancer or paid.

The five biggest problems

  1. "Supercharge your workflow with intelligent automation." This could describe ten thousand products. Say the outcome: "Get paid 11 days faster without writing a single reminder."
  2. The button says "Get started". Started with what? Try "Chase my first invoice".
  3. No proof until the fourth screen. "2,400 freelancers have recovered 3.1 million euros" is your best line. Move it directly under the headline.
  4. The price is hidden behind "Contact us" for a product that costs 12 euros a month. Freelancers leave when they cannot see a price.
  5. Features come before the problem. Open with the awkward follow-up email everyone hates writing. Then show the fix.

Claims that need proof

  • "Trusted by thousands": give the number, or show three customer photos with names.
  • "Bank-level security": name the standard, or remove the line.

Three hero rewrites

Angle Headline Button
Outcome Get paid in days, not months Chase my first invoice
Pain Never write "just following up" again Automate my reminders
Speed Late invoices, handled in two minutes Try it free

If you only have an hour

Rewrite the headline and move the 3.1 million line above the fold. Everything else can wait.

NoteThis is an example. Results change between runs and model versions. Prompt Podium is a fan project and is not affiliated with Anthropic.

Getting the most from this prompt

When to use it

Before a launch, before you spend money on ads, or when a page gets visitors but few sign-ups. It works on any page with one job: product pages, waitlists, course sales pages, app store descriptions.

Make it your own

  • Paste the copy in the order it appears on the page, including button labels and small print. Order is half of the review.
  • Name one target customer. "Freelance designers who invoice monthly" produces sharper criticism than "small businesses".
  • For a page that is already live, add your conversion rate and where your traffic comes from.

Watch out for

Claude reads the words, not the design, so it cannot tell you that the button is invisible on a phone. Treat the three hero rewrites as options to test against each other, not as the answer. If you run this prompt twice, the top two problems are usually the same both times. Those are the ones worth fixing first.

How to use this prompt

  1. [01] Copy

    Copy the prompt

    Use the copy button above. The full text is included, nothing is cut off.

  2. [02] Fill in

    Replace the yellow parts

    Everything highlighted in yellow is a placeholder. Swap it for your own topic, audience or data.

  3. [03] Vote

    Run it in Claude and vote

    If the result helped, press the heart. Votes decide which prompts make the weekly top 10.

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